No. 74
Jon Taffer:
Birth of Bar Rescue
The Banter
The Guys talk about the serious issue of migrant farm workers
(yes, back in 2011) and who will pick the food if we don’t let them do it.
The Conversation
The Restaurant Guys meet with Jon Taffer after his first season of the hit show Bar Rescue. He shares how he came to this line of work and they all swap crazy restaurant consulting stories.
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Jon Taffer
After decades of experience bartending and running nightclubs, Jon Taffer starred on the television show Bar Rescue for over 200 episodes. He owns Taffer’s Tavern in Georgia.
He is a New York Times best-selling author of Don’t Bullsh*t Yourself and authored several books and ebooks.
His latest creation is Taffer’s Browned Butter Bourbon.
THE INSIDE TRACK
The Restaurant Guys and Jon dig deep into how to attract and maintain a client base and what keeps folks coming back.
“I don't believe guys that we're in a restaurant business. I don't believe we're in a bar business. I don't believe we're in a product business…I bet you guys will agree with me on this cause you obviously get it. That cook in the kitchen isn't making an entree. He's making a reaction. He's achieving it through the entree. I suggest that the plate of food isn't a product at all, it's just a vehicle. The product is the reaction,” Jon Taffer on The Restaurant Guys Podcast 2011
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