No. 52
Kevin Zraly,
Icon & Mentor
The Banter
The Guys talk about what December means for retail
and restaurants along with managing family feasts.
The Conversation
The Restaurant Guys host writer and iconic consumer wine educator Kevin Zraly. Kevin talks about the best ways to teach consumers, how to find value and what is the most important thing to consider when selecting a wine.
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Kevin Zraly
Kevin Zraly is an award-winning wine writer and one of the world's foremost wine educators. Kevin has been teaching wine for over 50 years. He has written eight books about wine and food, including his annually updated Windows on the World Complete Wine Course, which has sold more than four million copies - making it the number one wine book in the United States.
In 1976, famed restaurateur Joe Baum hired Kevin to "Create the biggest and best wine list New York has ever seen" for Windows of the World, located in New York City's World Trade Center. Not only did Kevin create an award-winning wine list, he also started what became the most well-known wine education program in the world – the Windows on the World Wine School. The school continued uninterrupted for 25 years until the tragic destruction of the World Trade Center on September 11, 2001.
Eventually, Kevin relaunched the school in the Marriott Marquis Hotel and it ran successfully until 2016. Kevin then continued teaching his Advanced and Master classes in various locations in New York City. Since the pandemic, Kevin has continued his wine school virtually by partnering with Wine.com.
Kevin is the youngest person to receive the James Beard Lifetime Achievement Award (2011).
THE INSIDE TRACK
The Guys use Kevin’s book as a primer for their employees and Francis has taken his course. Kevin wrote Francis letters of introduction that he took with him to visit wineries all over the world!
(On how people enjoy wine) "Kevin: Think of it as sex. The whole thing is that people are doing it, but they're not sure they're doing it correctly. So it's the same thing with wine.
Francis: Well, I'm fairly sure that I'm doing both of those things correctly."
Kevn Zraly on The Restaurant Guys Podcast 2005
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